TWA Brand origin

Why we sail under this name

The Academy grew from studio leadership and classroom practice. The brand holds that story: place, scholarship, and a mission set toward safer, more credible wellness education.

Why

How it came together

Thames Wellness Academy exists to raise the standard of further education for the wellness sector. Programmes combine academic rigour with personal growth, preparing graduates for safe, effective teaching across corporate, studio and therapeutic settings.

Co-founded by Raili Maripuu of Goyoga Tallinn and Katia Major of Yoga Reading, the Academy draws on decades of studio leadership and clinical practice across Berkshire, Tallinn and beyond. Teaching stays teacher-led and on site: feedback in the room, not an app-based shortcut.

Trading publicly as Berkshire Yoga Training, we keep a clear brand identity. Thames Wellness Academy names the institution; Berkshire Yoga Training remains the live domain and trading name while DNS and brand cutover continue.

The name

Thames. Wellness. Academy.

Three words chosen to locate us, name our field, and signal how we teach.

Thames

Place and river country

Reading and the wider Thames Valley are our teaching heartland. The river names a real geography of Berkshire studios, workplaces and clinics, not a distant concept.

Wellness

The sector we serve

We train teachers for professional wellness practice: movement, rest, breath and care delivered with standards that travel into corporate, studio and therapeutic rooms.

Academy

Scholarship in the craft

Academy signals serious study. Curriculum, assessment and faculty attention sit closer to further education than to a branded lifestyle product.

Colours

A scholarly palette

Parchment, ink, antique gold and woodland olive set the mood: European learning, lasting craft, and growth rooted in the land around us.

  • Parchment

    Quiet surfaces for study and reading. Soft paper and mist neutrals keep the site calm and scholarly, never spa-cool or clinical white.

    --paper #f4efe6 · --mist #ebe4d8
  • Ink

    Stone brown-black for clarity and weight. The word on the page should feel lasting: honest headlines, readable body text, grounded navigation.

    --ink #1c1915 · --ink-soft #3a342c
  • Antique gold

    Craft and lasting value. Antique gold marks pathways, accents and CTAs; a brighter sparkle is reserved for logo hover, not for everyday chrome.

    --gold #c9a227
  • Woodland

    Soft olive greens for growth and grounded practice. Fields and woods around the Valley, not spa teal: steady secondary colour for links and depth.

    --river #2f3b2e · mid / light olive

Mission

Sails set toward credible teaching

Our course is clear: evidence-informed wellness education, teacher pathways recognised by Yoga Alliance Professionals, and classroom practice that stays safe to take into studio, corporate and therapeutic settings.

We favour small cohorts, faculty attention and on-site delivery over automated modules. Research partnerships and journal writing keep anatomy, safety and lifelong learning in view as the curriculum grows.

That is the wind we sail by: raise the bar for the sector, keep teaching human, and root the Academy in Berkshire and the Thames Valley.